News

September 18, 2009

Gurov and Partners - Volga started its operation

September 18, 2009. Gurov and Partners - Volga, the first PR-agency specializing on technology PR in the Privolzhsky Federal District (PFD), started its operation in Nizhny Novgorod. The agency entirely belongs to Gurov and Partners Communication Group, Moscow. The local advertising agency Rennov became the strategic partner in the region.

"Gurov and Partners - Volga" will render services in all 14 regions of the PFD. System integrators, software designers and other hi-tech companies are considered to be the main customers.

"We have been planning our start in the PFD for a long time, - said Tatiana Sizova, chief executive officer, Gurov and Partners CG. “The region covers the fifth part of the Russian population, almost a quarter of all industrial output of the country, the large part of the high-tech business. We have been negotiating with the Nizhny Novgorod experts and potential regional clients for more than half a year and are very well set for the launch. From the very start the new agency has a lot of challenging and ambitious PR projects". 

Alena Feklina was appointed as a director of Gurov and Partners - Volga. Mrs. Feklina holds double major from Nizhniy Novgorod State Linguistic University: Public Relations and English. She worked as a PR Officer in the Argumenty i Facty – Nizhny Novgorod newspaper, the AMIprint and Rennov agencies. She successfully put into action PR projects for Intel, Cisco Systems, Fujitsu Siemens Computers, Canonical, Biostar, JTAG, etc. 

"It is a great pleasure for me to work in the team of professionals of Gurov and Partners, commented Alena Feklina. “The agency expertise in efficient application of conventional and innovative PR tools will allow us to come to the forefront of our segment in the region in the nearest time. Our development strategy comes along with the general development strategy of the PFD which is based on the use of innovations. We will aid development of IT in the PFD by strengthening the companies’ positions in the region and expansion of the local IT market". 

The agency team is staffed by the Nizhny Novgorod PR specialists. In the nearest future all of them will go through a compulsory internal certification in the Moscow office.