News

January 19, 2009

AKOS interviewed Phil Gurov

Established in 1999 Russian Communications Consultancies Association (АКОS) celebrates its 10th anniversary. Within the jubilee, AKOS is organizing a number of interviews on the development of Russian PR-industry over the past ten years. In the latest interview Phil Gurov, managing partner of the Gurov and Partners, speaks about his company and shares his vision of Russian PR-market.

"Ten years ago there was no PR-market in Russia, only separate agencies and consultants, and each of them interpreted the concept of PR in their own way. Perhaps, then, PR implied any technology of any promotion (different from advertising) of anything”, - says Phil Gurov. 

He also notes the importance of PR-industry standards and of availability of transparent market terminology. He greatly appreciates the role of professional societies and organizations supporting the development of Russian PR. 

"We really feel like a part of the international PR-market, - adds Phil Gurov. - I see that Russian PR-specialists are very much respected. A significant part of PR-budgets in the EMEA structure is always assigned to Russia".

The full text of the Phil Gurov's interview is available on the AKOS site at: http://www.akospr.ru/ten.php.