June 19, 2015

PR for startups

Phil Gurov, the founder of Gurov and Partners Communication Group, reported on the special features of Public Relations for startup companies to young businessmen.

On June 12, the Science Park of the Lomonosov Moscow State University held a master-class devoted to the PR for startup companies. Three-hour event, being a part of the park education program Engineering Formula organized together with ROSNANO, attracted thirty visitors.

Phil Gurov marked out eight main principles for a startup promotion, described PR-tools and specific business cases and answered questions. The most proactive students received the book “PR of IT Companies: the Russian Way” with the expert’s signature. The program is aimed at improvement of the entrepreneurial experience acquired by young Businessmen and mainly focused on issues of the new business launch.